Your real estate websites work for you every hour of every day for years on end. However, even if it works continuously, it is not guaranteed to pull in viewers and generate leads. If you are not sure whether the search engines find your website and generating leads successfully, something is missing.
Creating a real estate website that converts buyers is not hard , but it does require you to follow some specific practices. You need to factor in many variables into the website design process. Simplicity is one of the greatest virtues when it comes to real estate website design. If you would like your real estate website to convert, you should keep in mind the seven design elements discussed below or you could hire web developer naples fl.
1. Clean, Visually Pleasing Design
The people that visit your website don’t do it simply because they would like to be designed by its design. Visitors to your website simply want to look through the listings and learn about finding the best deal possible. It is important for your website navigation to reflect those wishes.
Avoid bombarding your visitors with information. A better approach would be to use a few easy-to-use buttons that help them navigate your website. It is a proven fact that clean design can increase conversions, so ensure that you implement it.
2. IDX Integration
IDX integration is important so that listings of other realtors are available along with yours on your website. It is everyone’s wish to be the only source for some listings, but in reality, this is not how the real estate industry operates.
IDX integration is necessary for websites that convert visitors into buyers to help visitors see all the listings in a particular area. If a person is using your website to do it, he or she is likely to get involved with you at some point during the process, which helps to drive your websites.
Visitors have no problem ditching your website for another one if they do not think that you have enough listings worth searching.
3. Stunning Photography
Pictures are always better when it comes to selling homes than text, and stunning photography help visitors envision themselves living in a particular property. Considering the sheer number of houses that you probably deal with, hiring a professional photographer for each one can be hard.
The better approach would be to learn how to do this yourself. It is equally to keep in mind that photos that are capable of painting houses in the best light will help to ensure that they sell faster and fetch better prices. Stunning photography can and makes a difference.
4. Easy Searching of Listings
Highly converting real estate websites have one thing in common in that they make it easy for visitors to find houses that are of interest to them.
Different buyers value different things, and it is always important to include search capabilities with filtering capabilities such as age, price, size, etc. so that they can find their perfect house.
5. Valuable Information About the Real Estate Market
It is not advisable to can content you get from broker websites since it usually has little value and simply clutters your website. A better approach would be to use original images and original content with a strong focus on providing value and serving your audience
You should write knowledgeably about the area where you operate and share an event or other important information to attract your target market by helping visitors get a better understanding of the local culture, neighborhoods, restaurants, schools, etc.
If you can offer the value, you will be able to build trust between you and your audience and this can convert visitors into buying customers.
6. Google Analytics
Google Analytics is very important since it provides you with key information regarding the people that visit your website as well as the pages they visit. For example, if your visitors never reach the listings, Google Analytics will tell you the reason why.
Google Analytics can help you identify the most popular types of listings, which are therefore worthy of showcasing. People are more likely to be interested in an interesting home if it is the first home that they see once they visit your website.
It might look intimidating at first, so you need to take the time to learn it properly. Google offers documentation in plenty to help people learn how to use it. Analytics is only as effective as your ability to use it. Once you have learned how to ask questions of it and generated reports, you will be able to leverage the data to improve your website and convert more people into customers.
7. Getting Your Website Indexed
Indexing your website ensures that the major search engines such as Bing and Google are aware of its existence. This is the only way that they can display it. It might seem like an obvious point, but many real estate websites forget, which means that their online presence is lagging far behind where it needs to be.
It is also important to start working with other Search Engine Optimization (SEO) elements. The higher the ranking of your website, the higher the chances of people choosing to do business with you as opposed to your competitors. Performing well in the search results in important for creating real estate websites that will convert.
The Bottom Line
Website design plays a critical role regarding conversion when it comes to real estate websites. This article has looked at the seven most essential web design elements for optimal conversions. Implement the design elements discussed here and you are guaranteed of more conversions.